Ad network

Create a proof of concept for Ad network. A solution that allows ads to be placed across NCR’s customer-facing touchpoints.

problem

Retail advertising is a large, largely untapped opportunity for grocery and convenience retailers, and NCR had no offering in that space. The goal of this POC was to explore a partnership with a major ad platform and prove out what ad capabilities we could realistically offer our retail customers across mobile, ATM, web, and self-checkout touchpoints.

solution

Rather than prototype a single ad experience, the team explored how advertising could surface across a shopper's full range of touchpoints, sponsored products, abandoned cart nudges, and email reminders, to understand which formats made sense where and which were worth carrying forward.

year

2021

timeframe

2 months

tools

Figma, powerpoint